Indian Opener Gautham Gambhir was signed for USD 2.4 million (approx Rs 11.04 crore). He was the first player sold on the first day of the IPL season 4 auctions. Gambhir manager said that he is looking to endorse more brands rather then hiking his auction money.

Senior Vice-President (South Asia) Harish Krishnamachar said that he is not looking to increase fee per endorsement but hope to increase port folio of 6 brands. He added that Gambhir is included in top five brand equity player in India. He didn’t disclose the value of Gambhir endorsement.

Royal Stag and Beverly Hills Polo Club are two current port folio of Gambhir and he charged increase of 2 crore per endorsement per year. Kolkata Knight Rider signed Gambhir for consideration of 2.4 million. It is really high bidding and it also beats the previous high bidding of English players Kevin Pietersen and Andrew Flintoff (USD 1.55 million) last season.

In the last three seasons of IPL Gambhir was captaining Delhi Daredevils team and he performed well in the IPL seasons. There are many interesting contest in his captaincy. Now Kolkata Knight Riders has signed him and he will definitely perform well for them as he is in good batting form.

Tags: Gautam Gambhir, Harish Krishnamachar